the packaging nightmare.

I figured I'd do some sort of packaging for these 3 cans and call it a "snack-pack". I chose I wouldn't do it as a regular box, and didn't want to have sloppy glue all over the damn thing, either. I wanted to try to smart about the folds and everything, and considering the amount of time I had to get this complete, (trying to put one together for pictures for a tri-monthly giveaway prize), I was really rushing to get this done quick, easy, but right.

unable to find a mcdonald's that still handed out "happy meal" boxes, (because I was going to try to rip off the box design and call it a "zombie-meal"), I figured a smart thing to do was give it a wider shape at the top and make two of the ends fold outwards and upwards when opened so the whole thing would look like a gravestone with a cool "mushroom" skull at the very top. sounded easy enough, but just didn't work out that way.

looks easy enough, doesn't it... ?

well, here to the right is one of the original "prototypes" for the carton. I figured I got all the measurements right, knew I'd have to work on the closing flaps up top but for the time being, it'd be somewhat functional. also notice the supposed "front" and "back" sides where the gravestone shape is more apparent when the carton is opened. this is to be "somewhat" consistent with the other gravestones I've been placing in different areas and adopting as one of the logos for the site.

now you can't imagine how much of a bitch this thing was to put together the right way, (or at least close to it).


the carton itself is cut out of regular white oak tag board. pretty much the same thickness and stuff as those chinese food containers. despite the folds and creases you could lay in the places you're supposed to bend it, a lot of the calculations get screwed up in the way the whole thing fits and you wind up needing to make adjustments. I did 12 of them.




between screwed up calculations, boxes that weren't precisely cut or parts that didn't quite "close" or "fit" together the right way, it wasn't until the 12th box where I got one that was at least acceptable, and I was sure to trace the outline and folds for a next one just in case. however, between a good heavy duty blade and handling an xacto knife in your hands for hours on end, (ow... my soft sensitive hands... hee hee hee)... trying to get the packaging to come out right, this may very well be a "limited" edition carton for this art project.

in the end, this whole thing served 2 purposes. for one, an experiment in package and labeling, and as my artistic reason, creating an "art product".

take it as you will, all cans contain what they are labeled for. you can keep them sealed and safe for posterity as a project of "art" and hope that maybe one day they'll be worth something, or you can open them if you're hungry and the cans become utterly worthless.

well... there's still recycling... ?
 
click images for larger view.


           
© 2002 g.hernandez